Working Together-The Process
In our many years of experience, we estimate that not even 1% of all early stage companies rose to profitability and viability without raising outside funding at some point. The reasons are many, but the reality is always the same.
All investors base their decision to fund a company on these following five variables:
1. Market Potential
2. Return on Investment
3. Products and Technology
4. Competitive Position
5. Management Team
Different investors place different priorities on each of these five variables based on their own investing criteria and the matching of company stage of development with financial needs.
The Growth Group believes that all early stage companies should plan their energy and time toward the ultimate fund raising event.
The good news is that by building a company which satisfies the above investor variables, the entrepreneur will be developing a successful company.
One follows the other- simple as that.
The Entrepreneur must first build a great product – build a great company – the funding will follow.
There is a Process that The Growth Group and the Entrepreneur go through before working together. The purpose of this Process is to determine compatibility of direction and expectations. The stages of the Process are: